NESCAFE

        
           This ad uses appeal to logic very well. As everyone known,

people always drink coffee for keeping clear mind. The picture

shows that Exhaustion will disappear with the steam of coffee. So

you will stay awake if you drink NESCAFE’s coffee. There is no any

text, thus simple and direct, but it is very easy to get the meaning. To

customers, they will like to try it when they are sleepy and tired. And

the background color also use well. Red is the color which represents

attention.

Ad of Fujifilm Camera

        Obviously, the ad want to tell customers that the advantage of

this camera is to take objects in motion. This ad appreals to

authority. Both photos are very normal, they do not choose the

picture which is fantastic. They are sure who is their audience, this

camera is designed for normal people and daily life. The camera is

not designed for professional people, so these photos just look like

the photos which can be taken by everyman. The ad also appeals to

emotion, all people appear in the picture have smile faces. So you

can catch happiness if you have this camera.

An Exaggerated Advertisement of food

         This is the ad of food. And the advantage of the food is “Big Cheese”, so the ad focous on how big it is. Food ads are also different to advertise because the taste is hard to be visualization. So the ad uses huge bowl and food to show it is value-for-money product.

         But manufacturer makes a mountain out of a nolehill, they try to confuse costumers. They want to say the cheesy taste, but they change the size of the products. Some audience, especially children, will misunderstand that it is as big as the one in the picture.

WWF Ad

         This is an ad of WWF(World Wildlife Fund – an organization to protect wild animals). This ad appeals to emotion. They try to express how poor the wild animals are if we do not timely protect them. The whole picture use very dark color to express the sad emotion. The desertificate elephant shows the dangerous situation they face and the hostile environment they live in. The ad also indicates wild animals grasually decrease, and if we do not pay attention to this, some of them probably disappear forever. The ad appeal audience to protect wild animals.

Watered Up

http://designlol.net/archives/category/graphic/ad

    This ad uses appeal to emotion to show its value in two aspects.  The first one is  the spilling water. Although the entire background color is dark grey, linghting becomes brighter when dipicting the water; therefore, the patten and the transparency of the liquid water,  even the spattering sprays can be seen clearly. Besides that,  the shape of the water forms a woman's body skillfully. By using this way, the designer shows his audience this product is very mosturizing and can keep people's body fresh. The second one is the phrase "watered up", it also expresses this product's value that people whoever use it can be full of water for a long time.



Packaging of Russian Beer

         This is beer, not coffee. Which attrach my attention is the  unique packaging. In our opinion, beer only appears in pub or home, but the packaging break the logic. It looks same like coffee, so it can be taken everywhere. This is the “walking” ad for the pub. Breaking rules is the most important point to the ads and packaging, and this beer is the most successful example of breaking. The audience is probably the white collars in cities. The beer reminds them do not forget to relax after hard work. Actually, this beer is from Russia, so it is not hard to understand the reason of using coffee packaging. Drinking culture in Russia is well-known all over the world. Their drinking culture just likes the coffee culture in North America. It is also an ad for the culture of their country.  

Poster of Organ Donation Organization

         This is a picture poster of IMIP - an organization of organ donation. “One of these two will get your organs. You decide.” Combining of text and image, if you do not donate your organs to the girl or the people who very need healthy organs, your organs will be garbage when you die. So what is your choice? This ad is very incisive. The ad precisely shows the two different applications of our healthy organs.

    The poster uses a large area of green. It is known to all that green is the color of life. It means the choice we choice concern to one’s life and health. This is an ad can make people think deeply.