I protect you whatever something happen

http://www.goinsurancerates.com/auto-insurance/5-creative-surprising-auto-insurance-advertisements/

This Nationwide’s Life insurance advertisement combines the emotion and logical appeals. It turns the shopping mall staircase into the illusion that a racing car over the top staircase is descending towards the pedestrians. It effectively make audiences to think because the slogan says: “Life comes at you fast" and provides the reasons for the seller to convince the audiences to accept the idea they present. There is no doubt the pedestrians will pay attention on this advertisement when they are passing by because it creates the illusion of an unsafe situation. The company establish themselves in the position of an expert or a good person to provide the protections. They use their company’s logo to present their authority and to assure audiences who can rely on Nationwide Company if something happen on them. These are very effective way to get the audiences to accept the products that they are selling and that are why they become the best seller.

ROLEX -- Spirit Of Achievement

http://ipray4you.pixnet.net/blog/post/28736771-roger-federer-and-rolex

    Appeal to authority and emotions are fully represented in this advertisement. The background of this advertisement is the photo of Federer, who is known as an elite tennis player, holding the 2009 Wimbledon champion cup. On the left side, the company also emphasized that this is the “spirit of achievement”. This can make the audience under the illusion that the watch of Rolex is the symbol of success and achievement -- if you want to be as successful as Federer, you must have Rolex’s product. In addition, the audience may also think that the quality of Rolex’s watch is trusted by Federer, ex-king of tennis, so there is no doubt that we do not need to worry about its functionality.

WWF Desertification: Leopard

                                   http://adsoftheworld.com/media/print/wwf_desertification_leopard

WWF Desertification: Leopard

    In this advertisement, appeal to authority (ethos)  is well performed. First, by looking at the picture carefully, it is not difficult to find out that the lower half of the leopard's body is disapearing; it  first breaks into small pieces and finally turns into sand. At the bottom of the picture, the creator also writes down a sentense, "Desertification destroys 6.000 species every year". By doing this directly and simply, the WWF(World Wide Fund) is appealing to the value of many people who believe they should do something to protect the Earth. Second, the logo of WWF itself  shows the credibility, too. People all know WWF is a non-profit organization whose aim is to protect the environment and creat a better life for human beings. When the readers notice the logo, they will  subcontiounsly trust what WWF says and even begin to do something to protect our planet.

You can change it !

   http://commonsenseatheism.com/?p=6185

         This is a very powerful emotional advertisement. It contains the emotional and ethical appeals in the picture. The photographer is trying to draw a pity picture in the audiences’ mind so setting up an emotional appeal and building a connection between the children and the audiences. The audiences might receive a suffering emotion toward the children and consider the situation of the children and eventually do something to help; this is the goal of this advertisement. The photograph also simply using children’ desire to send their hope; it is appealing the ethical believe that people should do something to help the people who are in dangerous. So, this is an advertisement using the emotion appeal to evoke he ethical appeal.

Do you want to know why Obama appears on the BlackBerry Ad? Read this

http://www.google.ca/search?q=cell+phone+advertisement+picture&hl=zh-
                 Blackberry

          In this advertisement, Obama gently smiled picture appears on the China Haff Black Berry company and under his picture, there is a description, said “Obama’s Blackberry, my Blackberry Storm 9500.”This advertisement uses the Obama as the authority appeal to the customers. If Obama says it is good, it must be excellent. Because he is not the person say something that is not true. There is no doubt on what Obama has already trusted. The seller uses this advertisement to show their ability to make the high quality cell phones in the world and Obama is the proof.