NESCAFE

        
           This ad uses appeal to logic very well. As everyone known,

people always drink coffee for keeping clear mind. The picture

shows that Exhaustion will disappear with the steam of coffee. So

you will stay awake if you drink NESCAFE’s coffee. There is no any

text, thus simple and direct, but it is very easy to get the meaning. To

customers, they will like to try it when they are sleepy and tired. And

the background color also use well. Red is the color which represents

attention.

Ad of Fujifilm Camera

        Obviously, the ad want to tell customers that the advantage of

this camera is to take objects in motion. This ad appreals to

authority. Both photos are very normal, they do not choose the

picture which is fantastic. They are sure who is their audience, this

camera is designed for normal people and daily life. The camera is

not designed for professional people, so these photos just look like

the photos which can be taken by everyman. The ad also appeals to

emotion, all people appear in the picture have smile faces. So you

can catch happiness if you have this camera.

An Exaggerated Advertisement of food

         This is the ad of food. And the advantage of the food is “Big Cheese”, so the ad focous on how big it is. Food ads are also different to advertise because the taste is hard to be visualization. So the ad uses huge bowl and food to show it is value-for-money product.

         But manufacturer makes a mountain out of a nolehill, they try to confuse costumers. They want to say the cheesy taste, but they change the size of the products. Some audience, especially children, will misunderstand that it is as big as the one in the picture.

WWF Ad

         This is an ad of WWF(World Wildlife Fund – an organization to protect wild animals). This ad appeals to emotion. They try to express how poor the wild animals are if we do not timely protect them. The whole picture use very dark color to express the sad emotion. The desertificate elephant shows the dangerous situation they face and the hostile environment they live in. The ad also indicates wild animals grasually decrease, and if we do not pay attention to this, some of them probably disappear forever. The ad appeal audience to protect wild animals.

Watered Up

http://designlol.net/archives/category/graphic/ad

    This ad uses appeal to emotion to show its value in two aspects.  The first one is  the spilling water. Although the entire background color is dark grey, linghting becomes brighter when dipicting the water; therefore, the patten and the transparency of the liquid water,  even the spattering sprays can be seen clearly. Besides that,  the shape of the water forms a woman's body skillfully. By using this way, the designer shows his audience this product is very mosturizing and can keep people's body fresh. The second one is the phrase "watered up", it also expresses this product's value that people whoever use it can be full of water for a long time.



Packaging of Russian Beer

         This is beer, not coffee. Which attrach my attention is the  unique packaging. In our opinion, beer only appears in pub or home, but the packaging break the logic. It looks same like coffee, so it can be taken everywhere. This is the “walking” ad for the pub. Breaking rules is the most important point to the ads and packaging, and this beer is the most successful example of breaking. The audience is probably the white collars in cities. The beer reminds them do not forget to relax after hard work. Actually, this beer is from Russia, so it is not hard to understand the reason of using coffee packaging. Drinking culture in Russia is well-known all over the world. Their drinking culture just likes the coffee culture in North America. It is also an ad for the culture of their country.  

Poster of Organ Donation Organization

         This is a picture poster of IMIP - an organization of organ donation. “One of these two will get your organs. You decide.” Combining of text and image, if you do not donate your organs to the girl or the people who very need healthy organs, your organs will be garbage when you die. So what is your choice? This ad is very incisive. The ad precisely shows the two different applications of our healthy organs.

    The poster uses a large area of green. It is known to all that green is the color of life. It means the choice we choice concern to one’s life and health. This is an ad can make people think deeply.

"New"





  



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https://www.google.ca/search?q=toothpaste+advertisement&hl=zh-CN&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=aVODT
_C7OqfY0QHplMGfCA&ved=0CCMQsAQ&biw=932&bih=655

This ad  comes form the as same as the websit address of the above ad.

 

         Look at these ads, there are lots of words involved on it, but most of them are single words or sentences fragments; they do not have the completely meaning by themselves. Why the designers of this ad intentionally highlight the wording? William Lutz in his article With These Words, I can Sell You Anything, states that every ad has the motivations (Our notes WilliamLutz, P179). What are purposes for this tooth paste ad? According to his article, the advertisers use the weasel words to influence the customer’s interpretation towards these ads in order to achieve the goal to sell their products (Our notes William Lutz , P168). That implies every word in this ad is striving to convince the audience choose this brand toothpaste. For example, advertiser uses the unfinished claims such as pro-health and advanced, which need the audiences to fill the empty words. The word “New “appears on the package is trying to make customer have the illusion that they are better than the previous products. Similarly, the words "Aquafresh", the audiences definitely will have the sense of “aqua” and “fresh” with their own knowledge of the wording. The word sensitive pro relief is saying it does decrease the sensation and the relief the sensitivity of users’ tooth.  It says “faster to the nerve” and “for lasting relief”, which is trying let audiences to imagine the efficiency  of these products and fill out the rest words.  There are lots of trick in both ads; whatever they are, the only goal is grasping the audiences’ attention and become their customers!

MEN IN BLACK 3

This trailer appeals to authority definitely because the movie “Men in Black 3” is continuing story from the “Men in Black 1 and 2”. “Men in Black 1” and “Men in Black 2” are already famous movie, so people should trust the “Men in Black 3” is also good movie. Moreover, using a movie star Will Smith in the movie is still appealing to authority. The advertising for movie still appeals to emotion, such as using technology weapon and ET in the movie. New technology can attract people’s interest very well.

compare two perfume ads

          Perfume ads are different from other product. We cannot see the things directly, so these ads try to show the smell in the visual way. These two products are from the same brand, but they use totally different visual communications. The audiences are different, No.5 is for mature and elegant women, and CHANCE is for sweet girls. Another difference is color. No.5 uses black and white color to highlight the elegance, and CHANCE uses pink to highlight the sweet. We can feel the smell only by seeing the pictures.

An interesting ad for knife

           It is difficult to read the text in the bottle of the ad, but the picture is enough to introduce the characteristic of the product. The ad shows how sharp are their knives. Their knives even can cut through the chopping board. This is, of course, pure hyperbole, but the ad is still enough powerful and direct. We know it will not happen in the real life, but customer may realize that the knives are sharper than others. Some customer may want to try to use the knives of this brand. However, this ad is not real photos, so its reliability is doubtful. Some audience will be worried about safety problem.

Nike

The commercial promotes Nike Shoes. Because Nike is a very famous, the creative director does not introduce the different functions and high quality the Nike shoes have. Instead, the commercial presents Nike as a symbol and a faith in people’s lives. In this advertisement, “Nike: Don't Let Anything Stop You” is a faith that different people and athletes have. The advertisement appeals to emotions by showing different people’s stories, successes and failures, and advises the audience not to let anything stop them from their goals. The commercial also describes how Nike shoes are worn by different kinds of people, but a common theme is that Nike has a positive impact on them.

Happy Easter !!!

                                        http://www.youtube.com/watch?v=AFvVRheBsBc

      This funny ad generates the technique of defamiliraziton to lead the audience’s attention. The potential audiences can be kids and adults. It uses the simple plot and specific topic (happy Easter) so everyone can easily understand and anticipate the happy ending. It describes the original idea of celebration of Easter using the way how the animals celebrate of Easter day in the point of animals’ view. One rabbit says: “Don’t send them to one place.” It is trying to make fun to audiences. The audience will pay attention on the story and desire to see what is going to happen. At the end, the eggs become to chicken; it is the desired result for each of audiences. Moreover, the colorful pictures add more flavors to the story. Although this story is simple, it is memorable! Happy Easter!

The Raven Trailer

http://www.youtube.com/watch?v=qeLrtwniqM4

    The director of this movie uses appeal to emotion to make his audience feel curious. First, lighting in the vedio is very dark. The director deliberately let his audience see the murderer commiting a crime, see  a lot of dead bodies with blood lying, and clustered black ravens flying, but he just do not show the murderer's face. Second, the music is quite fast and gripping, through which women's screaming, gun shots and  ravens' flapping wings can always be heard clearly. Finally,  a lot of close-ups are spent on showing women's strugging facial expressions before they are killed as well as the criminal's massive murder wepons, which shows the criminal's  madness and cruelty. These signs all let the audience want to watch this movie and find out the murderer as soon as possible.

Conditioner Advertisement

     This is an advertisement about hair conditioner. This advertisement is different from other similar productions. In our mind, this kind product often uses beautiful girls to be their model. This ad does not follow the rule, and the difference can make audiences impressed. There is the slogan besides the production “tames the wildest hair.” The picture matches the text very well. They use the wildest animal lion, and the “afro style” of lion is well-known. If the production can tame such disordered hair, we will think it is more than enough to work on our hair. This ad use highly exaggerated way to introduce the conditioner, and it is even a little bit dramatic, but it is still very impressive.

Fedex

http://www.youtube.com/watch?v=O0fimITPmKs

    I think this advertisement uses appeal to authority pretty well. In the begining, the background music sounds very sad, and the audiences may wonder who this vagrant is? Then, through the dialogue, we knows that he is a worker in Fedex. Even though he was stucked in an island for five years, he still insist on transfering the package to the customer. This makes the audience believe that no matter what happened, Fedex always can accomplish the commission. By asking what's inside the package, Fedex emphasizes how trustworthy they are. If the men had opened the package before delivery, he wouldn't have been lost in an island for five years. So, this is prooving that Fedex won't offend customers' privacy during transfering. What's more, it tells that even you just want to deliver some "silly stuff", they'll still take it as a sacred mission. Every detail in this advertisement is trying to show the audiences that Fedex is a good and turstworthy company.

After Wedding

  http://www.youtube.com/watch?feature=endscreen&NR=1&v=OFp1qQw0k_0

    This advertisement uses appeal to emotions preety well. Marriage plays an important rule in everyone's life. The advertisement starts from the sentence "7 months after the wedding", and the "after" is highlighted with red color. The audience will burn with curiosity over what will happen. The wife in the advertisement acts very rule and sloppy. From the facial expression of her husband, we can tell it's totally different in the past. At the end, they shows some words that "Life is full of choice. Have you made the right one?", and what comes after these words is the logo of the company. It's obvious that the company wants to tell the audience that "they are the right choice".

            This video is an advertisement of Audi. This is the most interesting ad I have seen. It compares with other four brands of cars, and it uses the benefits of each of them. What do you want of a car: the design of Alfa Romeo, the comfort of Benz, the safety of Volvo, and the sportiness of BMW. Audi is comprised by these advantages, in other words, these advantages make a perfect car, and it is just Audi. The company is brave to produce this advertisement because they compare their cars to others. They try to say our car is your best choice because we have all advantages of other brands’ cars. The slogan “in one car only” is very attractive to consumers. This ad is very successful because it is very simple and very impressive.

We are dreamers-the whole world is just a dream!

http://www.youtube.com/watch?v=hwE-Vd2Jzoc&feature=related

This movie is using meaningful rhetorical strategies-logical and emotion appeals to attract audiences and they are essential on the technique of defamiliarization. It moves audiences’ emotion by using audiences’ imagination and curiosities. It converts the hardly understandable idea (plugging the ideas to a dreamer) to a simply and familiarly story (dream). Everybody is familiar with dream of they can easily imagine and join in the story. It uses the fact mothers miss the children and children miss mothers if they can see each other to invoke the audiences’ emotions; audiences will sympathize them and desire to know what is going on. It takes the advantage of the concept that the dreamers are easily lost if the objects in the dreams are similar to the things in the real word because they cannot figure out which one is real and which one is fake. Even more, the audiences get lost; the audiences may feel they live in their dreams as well. As result, director’s purposes are achieved.

Swarovski’ crystals

This advertising shows how beautiful and attractive Swarovski’ crystals are to audience. In the video, the author uses a lot of elements, such as a pretty girl, beautiful background, nice music and Swarovski’ crystals. These elements make a relax environment to explain the beauty of the girl with Swarovski’ crystals. The mainly audiences are girls because every girl like have beauty. Therefore, the advertisement uses pretty girl with Swarovski’ crystals doing many different and sexy poses to attract audiences’ attention, which appeals to emotions very well.

Germs Fighter

http://www.youtube.com/watch?v=99T-iGcii8U&feature=related           
        

This Colgate commercial ad is attempting to persuade the audiences to buy their product through two appeals- logical and authority appeals. It provides the clear reasons and proven test with the tooth scanning machine to make a logical appeal. It gives the reasons why Colgate toothpaste is better than other toothpastes; that is because while using it, your teeth have fewer germs. It delivers the message that if you use a different kind of toothpaste other than Colgate, there will be more germs on your tooth and may cause dental problems. It appeals the authority as well by saying that is the number one toothpaste that the dentists use. Based on the ad, many people will be influenced and will change their toothpastes to Colgate.

LEVI'S

The purpose is this advertisement is to show how desirable Levi’s jeans are, because even a centaur wants to wear them. The creative director uses humor and an informal style in the picture to attract people’s attention, because this ad, unlike other jeans advertisements, does not feature beautiful people wearing jeans. The centaur (that does not have the body for jeans) wanting to wear Levi’s jeans shows that if even she wants to try on the jeans, humans must like these jeans. Secondly, the words “find your style” on the bottom of the advertisement tells audiences that everyone and anyone can find Levi’s jeans that fit, even a centaur. Therefore, the advertising appeals to authority very well, because Levi’s made the first jeans, and the brand has many different types of jeans.

The Best Gift for You

http://bryant242512.blogspot.ca/2010/08/ps3_2609.html

    This advertisement is focus on appeal to logos. The biggest title clearly tells the audience that “this is the best gift for you”. The famous singer holds the product in a pose which looks like giving a present to someone. On the advertisement, the company keeps conveying the message that once you buy this product, you can get a complimentary product as a reward. They also mention the original price of these free gifts, in order to let the customers feel they get a good buy. This is the most common method to attract the customer.

You raise me Up

http://youtu.be/Rkkw8RhH9ck

The songwriter uses appeals to emotions very effectively in the song “You Raise Me Up.” This is very classic song for describing the west life.The music moves listeners and gives them a feeling of power and excitement. As for the words, they are simple to read and understand. From these words, we know the purpose of the song is to encourage people to work hard success because everyone should work hard for one reason or one person . In other words, the ‘You” in “You raise me up” can be anything, such as your father, mother and brother. Therefore, the words “You raise me up” deeply touch audience’s hearts.

The song’s lyrics are in first and second person. The singers West Life are singing to their supporter, “you.” Without the supporter, the singers would not have achieved their present-day success.



Perrier Advertising

This company wants to show that many people like to drink Perrier, a smart choice for consumers. In this image, the audience would be attracted by the funny image that the man on the t-shirt is drinking Perrier that is held by the man wearing the t-shirt. This image appeals to logic. The author uses summer’s hot sun as background, so the man on the t-shirt stealing a drink of Perrier shows how desirable Perrier is to thirsty people. In other words, when people are thirsty, they would think of getting a can of Perrier to drink. A big logo on the Perrier can is shown in the image, which still appeals to logic, as the image reminds the audience that Perrier can quench their thirst.

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Guns in South Africa

This advertisement’s purpose is to show that South Africa is not safe because guns can be brought very easily. In this advertisement, there aren’t any famous people or logos to attract people, but it still appeals to authority and emotions very effectively because the guns capture the audience’s attention. Possession of guns is not allowed for the average citizen, and guns are very difficult to acquire. However, in the picture, the guns are sold in vending machines, which, in Canada, sell snacks, water, juice, and pop. Therefore, audiences would be very surprised that guns can be purchased so easily. This advertisement gives people an image of what the society in South Africa is like. The picture is very simple and easy to understand because the artistic director uses a common object (vending machine) to sell dangerous items (guns).

The Secret To Madonna's Success

http://www.thecoolhunter.net/ads/10

    This advertisement uses appeal to authority outstandingly. First, it chooses the famous celebrity Madonna as its model, which makes the ads more persuasive. Second, by comparing both side of her face, it is not difficult to find out that the skin of left side is much brighter and smoother. Besides that, dark circles and creases disappear. Even the color of  the eye changes. By doing this, the creator shows the value of photoshop directly--it can make people look younger and better. Also, it shows people that they can change their personal traits by using this software if they want. Finally, "Adobe Photoshop" itself also shows ethos. Since almost everyone knows that photoshop is a professional tool to beautify pictures, so it is more easy to make people to trust the reliability of this ads.

Good Night Mattress: Thief

http://adsoftheworld.com/media/print/good_night_mattress_thief

    This advertisement uses pathos well. First, the creator chooses burglar as an example, which is very familiar to everyone. Second, the thief is supposed to stole something from the house, but as soon as he lands on the mattress, he falls into sleep quickly, totally forgetting what his "duty" is. Finally, at the bottom of the picture, several words, such as "good night" and " fall asleep easily" can be found easily. These signs all show the value of this advertisement--it can make people fall asleep quickly and are able to let people sleep tight. As a result, those who suffer from insomnia or desperatly want to have a good sleep are more likely to buy this product.

Miss Dior

http://www.youtube.com/watch?feature=endscreen&v=WOLgNdKYv0A&NR=1

    This advertisement uses appeal to emotion mainly. It shows every desin of the perfume carefully: the pattern on the bottle is  the same as thoes of Dior coats; the bowknot is made of the same material as other Dior products by the designer; the shape of the bottle itself comes from the inspiration of  a wedding dress; the ingredient of the perfume are roses and other flowers, which can represent women's beauty and elegance outstandingly. Besides that, the advertisement also shows the long history of Dior. All these things make the ad's audience, especially women, feel Dior's professional design and presice production. Also, they will think it is worthy buying this product because once they own it, they are able to own all the designs from Dior.

Changes

http://www.youtube.com/watch?v=7jSqkInfYcs

    This advertisement is appeal to emotions. At beginning, the audiences may wonder what this advertisement is talking about. They would focus on the movement of that lovely girl, and try to find the foal of this advertisement. That little girl acted like a pure, innocent and attractive little princess. Then, from a far shot, the audiences may tell that it’s a memory video of the childhood of that man’s daughter. Through the facial expression of that man, it’s not hard to know the feeling of that man. He was touched by the film, and cherishes the memory of that time. Suddenly, the background music is stopped. A tissue was given to the man by a thick and fat hand with metal accessories. The man stopped subbing and started crying. Then, the scene moved to the owner of that hand – an obese girl with heavy powders. She acted very rude, and called the man “dad”. To here, the audience knows why the man cried so sadly – his daughter is not pure and innocent any more, that little lovely princess is left him away. The narrator says that good memory is worth to be memorized and kept, and a V8 shows on the advertisement. After that tragical example, everyone may agree with the narrator, and will want to buy one to store the memory.

All colors

http://www.cnvisual.net/member/index.php?uid=admin&action=viewarchives&aid=13286

        This advertisement has appeal to logic. This company tried to tell the audience that their cellphone has high megapixel, which means very colorful. It can shows images vividly through various colors. As we all know, nature landscapes instinct with hues. If the cellphone can present the picture of nature landscapes factually, there is no doubt that it has high megapixel. In the advertisement, the tiger seems to be jumping out from the water, and the screen of the cellphone clearly shows delicate shades of colors in this action.

Louis Vuitton Spring/Summer 2012 collection

This video shows the behind-the scenes footages of the photo shoot for Louis Vuitton’s Spring/Summer 2012 collection. The video introduces the new collections with airy background music and beautiful, young models. The background colors are pink, with bright ice cream and sorbet colors to attract audiences. People who see the ad and photos will get a very sweet feeling from the youthful-looking models eating ice cream, wearing pretty LV clothes and shoes, and showcasing LV’s new bags. The creative director, Marc Jacobs, uses many tools such as music, his own voice and appearance, beautiful models, bright colors and LV bags, to make a beautiful video in order to make people buy LV bags. All the above appeal to people’s emotions, as they feel they could become as beautiful and young as the models when they carry LV bags or wear the brand’s clothing.

Mouse Trap-- Cheese Advertisement

http://www.youtube.com/watch?v=0K8lrVjT6fM

    This cheese advertisement uses Logos well. First, the mouse's mood and the backgroud music can show cause- effect relationship. When the mouse eat the cheese, the song says, "I am on the top of the world." This shows the mouse's huge happiness after eating such a big piece of cheese. While when he is stucked by the mouse trap, the backgroud music says," This is the end", which expresses the mouse's frustration. Besides that,  this ad also makes an analogy between the mouse and its audience excellently. Since the mouse eats the cheese, so he is strong enough to get rid of the mouse trap; therefore, just like the little mouse, thoes who eat the cheese will also get very strong and powerful to make everthing possible.

Degradable Plastic Bag

http://www.degradableplasticbag.com/flexible-packaging/index.html

   

    This advertisment uses appeal to authority. Fist of all, the bag is green, which represents nature and environmental protection. Also, recycle pattens can be seen on the body of the plastic bag. Both of these two features let the creator succesfully get closer to the audience--those who want to protect the environment . Apart from that, the creator also shows his or her reliability by posting specific web link in the middle of the bag, through which people who want to know further information or doubt about the ad's authenticity can click the website to check.

Do you know who you are?

http://www.youtube.com/watch?v=HvWx0flvdxw&feature=fvwrel
     

The purpose of the director is intended to impact the feelings the audience based on the emotion and logical appeals through the conversation between Bella and Edward. In the conversation, the director tries to bring a fear feeling that will lead audience’s attention. Meanwhile, the director uses the descriptions and images in clip try to paint pictures of what kids of features a vampire has and the director introduces the inductive reasons to pursued audience through the comparison between Edward’s actions and appearance s with normal people; the audiences can interpret Edward is a vampire logically. As result, audiences cannot stop to watch.

.

Human's Life

http://www.youtube.com/watch?v=g9u-0LJmjHs

    This short film shows a human’s life realistically. The pictures are not very delicate, but it vividly describes every important process of life. Everyone is born as a baby, and gradually grows up to be a child, a student, a husband or wife, a father or mother, a worker, an elder, and finally comes to death. The film is only 30 seconds, but it can completely describe human life which generally is 80,000,000 times longer than its length. In addition, in the film, the character is always running during every step of life. These two points imply that life is like a race, and we path throw it in a very fast pace. But, what we get from it? The character only smiled at the end of the film – death, the relief from the race which is called human life. Don’t you think it’s kind of sorrowful? It’s really a film that stimulates deep thought of the audience.

Proud of You

http://www.youtube.com/watch?v=520_dg-Hx0w&feature=related

    The song uses excellent appeal to pathos. The content is describing the company of a beloved person. This person can be our lover, parents or friends – it depends on the mood when we are listing the song. The vocabularies and grammars used in the song are very easy, the message it conveys are also very simple:

Wishing once upon the time

Give me love make me smile

Till the end of life

Hold me up, hold me tight

Lift me up to touch the sky

These words are portraying a beautiful dream that everyone may once have in their lives. It can easily recall the memory of childhood of the audience, and build up a warm and fragment picture. In addition to the content of the song, the voice of the singer sounds like a child, too -- pure and innocent. There’s nothing complex in this song, no matter it’s the lyrics or the melody, but just these simple things that deeply touched people’s hearts.

Feel The Sound

http://www.photoshopstar.com/graphics/professional-advertisement-poster/

    This advertisement is full of appeal to emotions. The curves, flowers and musical notes around the I-pod seem to be coming from the I-pod, and they look so smooth and nice. These two earphones surround the I-pod looks like a person’s arm hugging it. The message below says: “Feel the sound”. These pictures all vividly conveys the feeling that we are not only listening the music by our ears, but also by our hearts. In addition, this advertisement also perfectly represents an image that we are surrounded by music, and it always vibrates in our memory.

Christmas Shoes

  

http://peachpatch.com/shoes.html

    This song uses Pathos well. First of all, the content is about a story which happens on Christmas, a day people are all very familiar with. Also, the writer uses simple words to write the story, so the listeners can easily catch his or her thoughts. Second, people who listen to this song will be easily moved by the little boy's behavior. As the lyric describes, he is poor; "his clothes is worn and old", "he is dirty from head to toe" , "he counted pennies for what seems like years". However, he uses the money he saved for years to buy  a pair of shoes for his dying mother without hesitation  instead of buying toys or other things he wants. The little boy's behavior awaken listeners' sympathy quickly. Finally, the composer emphasises the little boy's request for several times to stimulate the listeners' feelings. What's more, at the end of the song, a little boy shows up to sing for his request. The pure voice reminds people of the boy's poverty and his desperate desire to help his mom, which let the listeners feel sympathetic for him and even want to give him a hand.

Golden Expressions

http://myomanads.blogspot.com/2011/05/indian-ads.html

    This advertisement is focus on appeal to emotions. It shows a huge gold jewelry and a headline that writes “Golden” in the gold color, and we all know that gold is the symbol of luxury. On the subtitle, it also emphasizes on three specific signification of sumptuousness – gold, diamonds and platinum. These are all luxury goods, and also the things that others won’t ignored when they take the first look at you. All of these will make the audience feel that if I want let people thing I’m in good taste, I must have at least one of these product.

Have You Done Your Homework?

http://share.renren.com/share/342312103/11605534447?from=0101090302

    It is obcious that this picture uses the appeal to emotion. First, the conversation takes place between two students, which is quite common in people's daily life; thererfore, the audience can easily get the idea what the creator wants to talk about. Second, the facial expressions of the student can also show the pathos. Before he knows there will be some homework and an exam, his facial expression is normal. However, after being told by another student, he becomes very shocked and panic. The exaggerated facial expressions easily strike a chord with readers who have met such situations before, especially students. Finally, when looking at the student's responses, people can find there are many exclaimation marks and question marks, which are quite emotional.

Obama is a tracker!

go to link: http://www.huffingtonpost.com/2011/09/08/obama-jobs-speech-text-video_n_954705.html

picture from: http://ap-gfkpoll.com/featured/president-obama-and-the-economy

 

With the unemployment rate at 9.1 percent, the president addresses the nation to deliver his proposal aiming to let the congress to pass his bill of relieving the tax for small businesses and middle-class families. Here is a part of the speech.

"Pass this jobs bill, and the typical working family will get a fifteen hundred dollar tax cut next year. Fifteen hundred dollars that would have been taken out of your paycheck will go right into your pocket. This expands on the tax cut that Democrats and Republicans already passed for this year. If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time. We cannot let that happen. I know some of you have sworn oaths to never raise any taxes on anyone for as long as you live. Now is not the time to carve out an exception and raise middle-class taxes, which is why you should pass this bill right away."

Do you think Obama’s speeches are reliable? Do you think the tax relief is Obama’s real goal of this speech? Actually, in this speech, Obama plays the emotion, logical, ethos and authority appeals to the audiences.

He begins making a reasonable authority claim with the fact that “Democrats and Republicans already passed the bill”. After that, he starts asking questions “If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time.” This is very effective and logical to confirm his proposal is right. In other words, if you have passed the bill, you would have to pass the bill to practice it as well.

In his speech, he also creates ethos based on belief of the promises officers have made and the reputation they have earned.

He provides the good reason to persuade audiences that he is caring about them so the audiences will trust him. For example, he says, “Fifteen hundred dollar tax will back to their pockets.” He is attempting to deliver a message that he can reach the audiences needs in order to build a closer connection between his position and nation’s desires. Consequently, people will vote him and his goal is achieved.