Appeal to authority and emotions are fully represented in this advertisement. The background of this advertisement is the photo of Federer, who is known as an elite tennis player, holding the 2009 Wimbledon champion cup. On the left side, the company also emphasized that this is the “spirit of achievement”. This can make the audience under the illusion that the watch of Rolex is the symbol of success and achievement -- if you want to be as successful as Federer, you must have Rolex’s product. In addition, the audience may also think that the quality of Rolex’s watch is trusted by Federer, ex-king of tennis, so there is no doubt that we do not need to worry about its functionality.
No comments:
Post a Comment