This Nationwide’s Life insurance advertisement combines the emotion and logical appeals. It turns the shopping mall staircase into the illusion that a racing car over the top staircase is descending towards the pedestrians. It effectively make audiences to think because the slogan says: “Life comes at you fast" and provides the reasons for the seller to convince the audiences to accept the idea they present. There is no doubt the pedestrians will pay attention on this advertisement when they are passing by because it creates the illusion of an unsafe situation. The company establish themselves in the position of an expert or a good person to provide the protections. They use their company’s logo to present their authority and to assure audiences who can rely on Nationwide Company if something happen on them. These are very effective way to get the audiences to accept the products that they are selling and that are why they become the best seller.
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