The Best Gift for You

http://bryant242512.blogspot.ca/2010/08/ps3_2609.html

    This advertisement is focus on appeal to logos. The biggest title clearly tells the audience that “this is the best gift for you”. The famous singer holds the product in a pose which looks like giving a present to someone. On the advertisement, the company keeps conveying the message that once you buy this product, you can get a complimentary product as a reward. They also mention the original price of these free gifts, in order to let the customers feel they get a good buy. This is the most common method to attract the customer.

You raise me Up

http://youtu.be/Rkkw8RhH9ck

The songwriter uses appeals to emotions very effectively in the song “You Raise Me Up.” This is very classic song for describing the west life.The music moves listeners and gives them a feeling of power and excitement. As for the words, they are simple to read and understand. From these words, we know the purpose of the song is to encourage people to work hard success because everyone should work hard for one reason or one person . In other words, the ‘You” in “You raise me up” can be anything, such as your father, mother and brother. Therefore, the words “You raise me up” deeply touch audience’s hearts.

The song’s lyrics are in first and second person. The singers West Life are singing to their supporter, “you.” Without the supporter, the singers would not have achieved their present-day success.



Perrier Advertising

This company wants to show that many people like to drink Perrier, a smart choice for consumers. In this image, the audience would be attracted by the funny image that the man on the t-shirt is drinking Perrier that is held by the man wearing the t-shirt. This image appeals to logic. The author uses summer’s hot sun as background, so the man on the t-shirt stealing a drink of Perrier shows how desirable Perrier is to thirsty people. In other words, when people are thirsty, they would think of getting a can of Perrier to drink. A big logo on the Perrier can is shown in the image, which still appeals to logic, as the image reminds the audience that Perrier can quench their thirst.

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Guns in South Africa

This advertisement’s purpose is to show that South Africa is not safe because guns can be brought very easily. In this advertisement, there aren’t any famous people or logos to attract people, but it still appeals to authority and emotions very effectively because the guns capture the audience’s attention. Possession of guns is not allowed for the average citizen, and guns are very difficult to acquire. However, in the picture, the guns are sold in vending machines, which, in Canada, sell snacks, water, juice, and pop. Therefore, audiences would be very surprised that guns can be purchased so easily. This advertisement gives people an image of what the society in South Africa is like. The picture is very simple and easy to understand because the artistic director uses a common object (vending machine) to sell dangerous items (guns).

The Secret To Madonna's Success

http://www.thecoolhunter.net/ads/10

    This advertisement uses appeal to authority outstandingly. First, it chooses the famous celebrity Madonna as its model, which makes the ads more persuasive. Second, by comparing both side of her face, it is not difficult to find out that the skin of left side is much brighter and smoother. Besides that, dark circles and creases disappear. Even the color of  the eye changes. By doing this, the creator shows the value of photoshop directly--it can make people look younger and better. Also, it shows people that they can change their personal traits by using this software if they want. Finally, "Adobe Photoshop" itself also shows ethos. Since almost everyone knows that photoshop is a professional tool to beautify pictures, so it is more easy to make people to trust the reliability of this ads.

Good Night Mattress: Thief

http://adsoftheworld.com/media/print/good_night_mattress_thief

    This advertisement uses pathos well. First, the creator chooses burglar as an example, which is very familiar to everyone. Second, the thief is supposed to stole something from the house, but as soon as he lands on the mattress, he falls into sleep quickly, totally forgetting what his "duty" is. Finally, at the bottom of the picture, several words, such as "good night" and " fall asleep easily" can be found easily. These signs all show the value of this advertisement--it can make people fall asleep quickly and are able to let people sleep tight. As a result, those who suffer from insomnia or desperatly want to have a good sleep are more likely to buy this product.

Miss Dior

http://www.youtube.com/watch?feature=endscreen&v=WOLgNdKYv0A&NR=1

    This advertisement uses appeal to emotion mainly. It shows every desin of the perfume carefully: the pattern on the bottle is  the same as thoes of Dior coats; the bowknot is made of the same material as other Dior products by the designer; the shape of the bottle itself comes from the inspiration of  a wedding dress; the ingredient of the perfume are roses and other flowers, which can represent women's beauty and elegance outstandingly. Besides that, the advertisement also shows the long history of Dior. All these things make the ad's audience, especially women, feel Dior's professional design and presice production. Also, they will think it is worthy buying this product because once they own it, they are able to own all the designs from Dior.

Changes

http://www.youtube.com/watch?v=7jSqkInfYcs

    This advertisement is appeal to emotions. At beginning, the audiences may wonder what this advertisement is talking about. They would focus on the movement of that lovely girl, and try to find the foal of this advertisement. That little girl acted like a pure, innocent and attractive little princess. Then, from a far shot, the audiences may tell that it’s a memory video of the childhood of that man’s daughter. Through the facial expression of that man, it’s not hard to know the feeling of that man. He was touched by the film, and cherishes the memory of that time. Suddenly, the background music is stopped. A tissue was given to the man by a thick and fat hand with metal accessories. The man stopped subbing and started crying. Then, the scene moved to the owner of that hand – an obese girl with heavy powders. She acted very rude, and called the man “dad”. To here, the audience knows why the man cried so sadly – his daughter is not pure and innocent any more, that little lovely princess is left him away. The narrator says that good memory is worth to be memorized and kept, and a V8 shows on the advertisement. After that tragical example, everyone may agree with the narrator, and will want to buy one to store the memory.

All colors

http://www.cnvisual.net/member/index.php?uid=admin&action=viewarchives&aid=13286

        This advertisement has appeal to logic. This company tried to tell the audience that their cellphone has high megapixel, which means very colorful. It can shows images vividly through various colors. As we all know, nature landscapes instinct with hues. If the cellphone can present the picture of nature landscapes factually, there is no doubt that it has high megapixel. In the advertisement, the tiger seems to be jumping out from the water, and the screen of the cellphone clearly shows delicate shades of colors in this action.

Louis Vuitton Spring/Summer 2012 collection

This video shows the behind-the scenes footages of the photo shoot for Louis Vuitton’s Spring/Summer 2012 collection. The video introduces the new collections with airy background music and beautiful, young models. The background colors are pink, with bright ice cream and sorbet colors to attract audiences. People who see the ad and photos will get a very sweet feeling from the youthful-looking models eating ice cream, wearing pretty LV clothes and shoes, and showcasing LV’s new bags. The creative director, Marc Jacobs, uses many tools such as music, his own voice and appearance, beautiful models, bright colors and LV bags, to make a beautiful video in order to make people buy LV bags. All the above appeal to people’s emotions, as they feel they could become as beautiful and young as the models when they carry LV bags or wear the brand’s clothing.

Mouse Trap-- Cheese Advertisement

http://www.youtube.com/watch?v=0K8lrVjT6fM

    This cheese advertisement uses Logos well. First, the mouse's mood and the backgroud music can show cause- effect relationship. When the mouse eat the cheese, the song says, "I am on the top of the world." This shows the mouse's huge happiness after eating such a big piece of cheese. While when he is stucked by the mouse trap, the backgroud music says," This is the end", which expresses the mouse's frustration. Besides that,  this ad also makes an analogy between the mouse and its audience excellently. Since the mouse eats the cheese, so he is strong enough to get rid of the mouse trap; therefore, just like the little mouse, thoes who eat the cheese will also get very strong and powerful to make everthing possible.

Degradable Plastic Bag

http://www.degradableplasticbag.com/flexible-packaging/index.html

   

    This advertisment uses appeal to authority. Fist of all, the bag is green, which represents nature and environmental protection. Also, recycle pattens can be seen on the body of the plastic bag. Both of these two features let the creator succesfully get closer to the audience--those who want to protect the environment . Apart from that, the creator also shows his or her reliability by posting specific web link in the middle of the bag, through which people who want to know further information or doubt about the ad's authenticity can click the website to check.

Do you know who you are?

http://www.youtube.com/watch?v=HvWx0flvdxw&feature=fvwrel
     

The purpose of the director is intended to impact the feelings the audience based on the emotion and logical appeals through the conversation between Bella and Edward. In the conversation, the director tries to bring a fear feeling that will lead audience’s attention. Meanwhile, the director uses the descriptions and images in clip try to paint pictures of what kids of features a vampire has and the director introduces the inductive reasons to pursued audience through the comparison between Edward’s actions and appearance s with normal people; the audiences can interpret Edward is a vampire logically. As result, audiences cannot stop to watch.

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Human's Life

http://www.youtube.com/watch?v=g9u-0LJmjHs

    This short film shows a human’s life realistically. The pictures are not very delicate, but it vividly describes every important process of life. Everyone is born as a baby, and gradually grows up to be a child, a student, a husband or wife, a father or mother, a worker, an elder, and finally comes to death. The film is only 30 seconds, but it can completely describe human life which generally is 80,000,000 times longer than its length. In addition, in the film, the character is always running during every step of life. These two points imply that life is like a race, and we path throw it in a very fast pace. But, what we get from it? The character only smiled at the end of the film – death, the relief from the race which is called human life. Don’t you think it’s kind of sorrowful? It’s really a film that stimulates deep thought of the audience.

Proud of You

http://www.youtube.com/watch?v=520_dg-Hx0w&feature=related

    The song uses excellent appeal to pathos. The content is describing the company of a beloved person. This person can be our lover, parents or friends – it depends on the mood when we are listing the song. The vocabularies and grammars used in the song are very easy, the message it conveys are also very simple:

Wishing once upon the time

Give me love make me smile

Till the end of life

Hold me up, hold me tight

Lift me up to touch the sky

These words are portraying a beautiful dream that everyone may once have in their lives. It can easily recall the memory of childhood of the audience, and build up a warm and fragment picture. In addition to the content of the song, the voice of the singer sounds like a child, too -- pure and innocent. There’s nothing complex in this song, no matter it’s the lyrics or the melody, but just these simple things that deeply touched people’s hearts.

Feel The Sound

http://www.photoshopstar.com/graphics/professional-advertisement-poster/

    This advertisement is full of appeal to emotions. The curves, flowers and musical notes around the I-pod seem to be coming from the I-pod, and they look so smooth and nice. These two earphones surround the I-pod looks like a person’s arm hugging it. The message below says: “Feel the sound”. These pictures all vividly conveys the feeling that we are not only listening the music by our ears, but also by our hearts. In addition, this advertisement also perfectly represents an image that we are surrounded by music, and it always vibrates in our memory.

Christmas Shoes

  

http://peachpatch.com/shoes.html

    This song uses Pathos well. First of all, the content is about a story which happens on Christmas, a day people are all very familiar with. Also, the writer uses simple words to write the story, so the listeners can easily catch his or her thoughts. Second, people who listen to this song will be easily moved by the little boy's behavior. As the lyric describes, he is poor; "his clothes is worn and old", "he is dirty from head to toe" , "he counted pennies for what seems like years". However, he uses the money he saved for years to buy  a pair of shoes for his dying mother without hesitation  instead of buying toys or other things he wants. The little boy's behavior awaken listeners' sympathy quickly. Finally, the composer emphasises the little boy's request for several times to stimulate the listeners' feelings. What's more, at the end of the song, a little boy shows up to sing for his request. The pure voice reminds people of the boy's poverty and his desperate desire to help his mom, which let the listeners feel sympathetic for him and even want to give him a hand.

Golden Expressions

http://myomanads.blogspot.com/2011/05/indian-ads.html

    This advertisement is focus on appeal to emotions. It shows a huge gold jewelry and a headline that writes “Golden” in the gold color, and we all know that gold is the symbol of luxury. On the subtitle, it also emphasizes on three specific signification of sumptuousness – gold, diamonds and platinum. These are all luxury goods, and also the things that others won’t ignored when they take the first look at you. All of these will make the audience feel that if I want let people thing I’m in good taste, I must have at least one of these product.

Have You Done Your Homework?

http://share.renren.com/share/342312103/11605534447?from=0101090302

    It is obcious that this picture uses the appeal to emotion. First, the conversation takes place between two students, which is quite common in people's daily life; thererfore, the audience can easily get the idea what the creator wants to talk about. Second, the facial expressions of the student can also show the pathos. Before he knows there will be some homework and an exam, his facial expression is normal. However, after being told by another student, he becomes very shocked and panic. The exaggerated facial expressions easily strike a chord with readers who have met such situations before, especially students. Finally, when looking at the student's responses, people can find there are many exclaimation marks and question marks, which are quite emotional.

Obama is a tracker!

go to link: http://www.huffingtonpost.com/2011/09/08/obama-jobs-speech-text-video_n_954705.html

picture from: http://ap-gfkpoll.com/featured/president-obama-and-the-economy

 

With the unemployment rate at 9.1 percent, the president addresses the nation to deliver his proposal aiming to let the congress to pass his bill of relieving the tax for small businesses and middle-class families. Here is a part of the speech.

"Pass this jobs bill, and the typical working family will get a fifteen hundred dollar tax cut next year. Fifteen hundred dollars that would have been taken out of your paycheck will go right into your pocket. This expands on the tax cut that Democrats and Republicans already passed for this year. If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time. We cannot let that happen. I know some of you have sworn oaths to never raise any taxes on anyone for as long as you live. Now is not the time to carve out an exception and raise middle-class taxes, which is why you should pass this bill right away."

Do you think Obama’s speeches are reliable? Do you think the tax relief is Obama’s real goal of this speech? Actually, in this speech, Obama plays the emotion, logical, ethos and authority appeals to the audiences.

He begins making a reasonable authority claim with the fact that “Democrats and Republicans already passed the bill”. After that, he starts asking questions “If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time.” This is very effective and logical to confirm his proposal is right. In other words, if you have passed the bill, you would have to pass the bill to practice it as well.

In his speech, he also creates ethos based on belief of the promises officers have made and the reputation they have earned.

He provides the good reason to persuade audiences that he is caring about them so the audiences will trust him. For example, he says, “Fifteen hundred dollar tax will back to their pockets.” He is attempting to deliver a message that he can reach the audiences needs in order to build a closer connection between his position and nation’s desires. Consequently, people will vote him and his goal is achieved.

Sexy! Do you want to keep?

Doctors' Cigarettes!

http://cigarettesreporter.com/doctor-smoke-cigarette/

To sell successfully, Camels creates the authority and logic appeals and through the settings at the background and the reputations of doctors and the highlighted words on the screen. The company is trying to present the reason that their products are safe in order to convince their costumers or potential costumers to buy their cigarettes. This advertisement bases on the logical that doctors are professional on health because they live on it. If doctors smoke this brand cigarette, which indicates that there is no doubt on the qualities of this brand cigarette. The settings in the room and the body languages of the doctor generate a sense that he must be very knowledgeable on what he is doing. This is how this advertisement work done!

I bet you will be touched!

          
                                    I Will Always Love You – Whitney Houston

If I should stay
I would only be in your way
So I’ll go but I know
I’ll think of you every step of the way

And I will always love you
Will always love you

You, my darling you

Bittersweet Memories
That is all I’m taking with me
So goodbye please don’t cry
We both know I’m not what you
You need

And I will always love you
I will always love you

I hope life treats you kind
And I hope you have all you dreamed of
And I wish to you joy and happiness
But above all this, I wish to you love

And I will always love you
Will always love you
I will always love
Will always love you…
Will always love you…

I will always love you
Oh, I’ll always, I’ll always love you

                                                                                                            http://www.latestngreatest.net/lyrics/

The intention of the writer is using this song to outlet his feeling.  In the lyrics, the writer uses the sad love story to pull the audiences’ emotions, which make readers to feel the pain of his love in order to bridges a connection to the readers. At first few lines, the writer tells a simple words and simple stories that is common for the lovers, which can help audiences to understand the feeling in depth and even sympathize with the writer. Then, the writer expresses his wishes, which is a strong ethical appeal. The writer uses this technique to make him really trustful and he is moral person so the audiences are willing to agree with him. In the end of few lines, the writer uses the repeated lyrics, which can significantly spur the strong effect of emotion of the audiences so the reader can be touched deeply. This is an unforgettable song.

FedEx Express

In the advertisement, the art creator shows that FedEx Express is a safe and fast service. People can easily understand the meaning of this picture because it is very straightforward. In the picture, a precious-looking vase is held with four hands while it is placed into a FedEx express’s box. This shows that the vase is shipped and received with care. This image appeals to emotions by telling people that while FedEx’s service is super fast, it is also very safe. The advertisement is very simple and shows the purpose and meaning to audiences who want to have safe and express shipping service. The logo of FedEx and website of FedEx appeals to logic and makes people trust the advertisement because FedEx is very likely known by many people, especially businesses that require shipping services.

Serious Killer

http://geneliot.wordpress.com/page/2/

         This photograph generates logical appeal and pictures the emotion appeal by suffering audiences; the photographer tries to introduce a perception that the result of smoking is death. The left side of the photograph shows two guys are smoking in a room which is with a burnt ceiling; it represents the cigarettes’ is a powerful poison. A group people on the overhead are looking down the presumed dead smokers in the room. On the right side of the advertisement is the dirt grave with the open ceiling and the group of people are on the overhead which are same to the left are looking down the grave. The photograph use this picture to descript the death is the consequence of smoking to persuade smokers to quit smoking. It generates a fear images to alert the smoker the cigarette is a serious killer. The grope people on the top might be the people who love the smoker so it is very emotional appeal to the audiences.

Eyelash

http://www.google.ca/search?q=maybelline+advertisement+pictures&hl=zh-CN&prmd=imvns&tbm=isch&tbo=u&source=univ&sa=X&ei=vD5QT9L9KMrV0QG95sjZDQ&ved=0CCUQsAQ&biw=1016&bih=653

This Maybelline advertisement uses a directly emotion and authority appeal to hold the audiences. In the middle is the Maybelline’s new brush that the Maybelline is advertising and the logo that Maybelline is achieving ( “long extreme”). The picture directly points to the women’s eyelash because they want audiences pay attention to the eyelash rather than the hair and the faces. They use the gold shinning color and the illegal long eyelash to give a shot; it is very simple and directly. They use the name of the Maybelline and the website to be the appeal authorities because most women know Maybelline Company has a high reputation of making makeup products and the website will prove it. Indeed, this is very simple, informal and straight forward. Especially the reflection of the eyelash on the background adds more sense of magic to this advertisement.

This is what girls want!

                      http://www.google.ca/imgres?q=diaments+ads+picture&hl=zh-CN&noj=1&tbm=isch&tbnid=XiOjNi-
         

This advertisement uses the powerful emotion appeal to the audiences by using a beautiful girl sitting on the big diamond ring to attract the audiences. The targeted audience could be young men and the people who might need a ring to propose. The goal of this advertisement is to present a concept that women are fascinated on this ring so that they will sell more. This advertisement also uses the black background to emphasize the diamond ring so the diamond can be exaggerated and audiences get shocked, which make audiences remember it. The women can be the audiences too. It evokes the women’s emotions by raises their imaginations; they want to have the beauty of the girl has. The efficient way might be to buy something the girl wants. Therefore, this is a very successful advertise.

zero coke

In this advertisement, the goal is to sell Coke Zero. The advertising art director uses a very direct method to show a bottle of Coke Zero that is put inside an ice water tank on the exterior of the truck. This creates a feeling that drinking Coke Zero will make the audience feel cool.  In the picture, the logo of Coca Cola is used twice, and this appeals to logic because most people in the world know the brand Coca Cola. Moreover, its website is shown on bottom of the advertisement on the back of the truck, and the website appeals to logic  because people can check out the website to find out more information about Coke Zero. The target audience of this ad is everyone who drinks Coke, and especially people want to watch their weight. The word “Zero” appears in three different areas of the advertisement because its art director wants to show that people can stay slim by drinking Coca Cola’s products, so the word “Zero” appeals to emotions.

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