Blackberry
In this advertisement, Obama gently smiled picture appears on the China Haff Black Berry company and under his picture, there is a description, said “Obama’s Blackberry, my Blackberry Storm 9500.”This advertisement uses the Obama as the authority appeal to the customers. If Obama says it is good, it must be excellent. Because he is not the person say something that is not true. There is no doubt on what Obama has already trusted. The seller uses this advertisement to show their ability to make the high quality cell phones in the world and Obama is the proof.
I think you may also metioned that the company list out some of the functionalities of the BlackBerry. It seems that everything they said is real; they don't afraid that the customer will find any difference between the reality and the advertisement, and the quality of this product is able to stand professional judgment.
ReplyDeleteA smart strategy that the advertiser has used. Obama is the president of America, so it may persuade some customers to purchase the product when they like Obama as an America president. I am curious about did Obama know that this advertisement is using him as the model ?
DeleteCola
Yes, I agree with Cola. I also doubt the reliability of this ad. Although it uses Obama as its model, there seems no interaction between the phone and Obama. I mean Obama does not introduce the cellphone but stand there. It makes the picture look like a fake one.
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