This is a very powerful emotional advertisement. It contains the emotional and ethical appeals in the picture. The photographer is trying to draw a pity picture in the audiences’ mind so setting up an emotional appeal and building a connection between the children and the audiences. The audiences might receive a suffering emotion toward the children and consider the situation of the children and eventually do something to help; this is the goal of this advertisement. The photograph also simply using children’ desire to send their hope; it is appealing the ethical believe that people should do something to help the people who are in dangerous. So, this is an advertisement using the emotion appeal to evoke he ethical appeal.
About appel to authority, this advertisement seems like a photograph which reflect the reality. I believe that the audiences tend to trust these poor kids instead of famous movie stars who do the advertisement just for money.
ReplyDeleteI agree with both of you. The creator uses appeal to emotion well. When taking a careful look at the picture, you can see the empty bowls take almost half of the pictuer, and the children's sight is so helpless. These descriptions make me want to help them
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