zero coke
In this advertisement, the goal is to sell Coke Zero.
The advertising art director uses a very direct method to show a bottle of Coke
Zero that is put inside an ice water tank on the exterior of the truck. This
creates a feeling that drinking Coke Zero will make the audience feel cool. In the picture, the logo of Coca Cola is used twice,
and this appeals to logic because most people in the world know the brand Coca
Cola. Moreover, its website is shown on bottom of the advertisement on the back
of the truck, and the website appeals to logic because people can check out the website to find
out more information about Coke Zero. The target audience of this ad is everyone
who drinks Coke, and especially people want to watch their weight. The word “Zero”
appears in three different areas of the advertisement because its art director wants
to show that people can stay slim by drinking Coca Cola’s products, so the word
“Zero” appeals to emotions.
This advertisement is making the emotion appeal to the customers. The purpose of this advertisement is simple; it is trying to paint a picture of their product that it is fresh and cool in customers’ heads in order to sell their product- Coca Cola, as you said. The customer will have a sense that this product can bring the cool and fresh to them. Especially, in the hot weather, customers will have the desires to buy it and the motivations of this advertisement are accomplished
ReplyDeleteAs what you have said above, the logo of coca cola is used twice and the brand is very famouse; therefore, it shows the appeal to authority, not logic
ReplyDelete