Ad of Fujifilm Camera

        Obviously, the ad want to tell customers that the advantage of

this camera is to take objects in motion. This ad appreals to

authority. Both photos are very normal, they do not choose the

picture which is fantastic. They are sure who is their audience, this

camera is designed for normal people and daily life. The camera is

not designed for professional people, so these photos just look like

the photos which can be taken by everyman. The ad also appeals to

emotion, all people appear in the picture have smile faces. So you

can catch happiness if you have this camera.