Obviously, the ad want to tell
customers that the advantage of
this camera is to take objects in motion. This ad
appreals to
authority. Both photos are very normal, they do not choose the
picture which is fantastic. They are sure who is their audience, this
camera is
designed for normal people and daily life. The camera is
not designed for
professional people, so these photos just look like
the photos which can be
taken by everyman. The ad also appeals to
emotion, all people appear in the
picture have smile faces. So you
can catch happiness if you have this camera.
I agree with you. The ad uses appeal to emotion quite well by showing the camera's value. Even though the children are moving,the camera can still catch these movements very clearly.
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