Tuesday, 10 April 2012

Ad of Fujifilm Camera



        Obviously, the ad want to tell customers that the advantage of
this camera is to take objects in motion. This ad appreals to
authority. Both photos are very normal, they do not choose the
picture which is fantastic. They are sure who is their audience, this
camera is designed for normal people and daily life. The camera is
not designed for professional people, so these photos just look like
the photos which can be taken by everyman. The ad also appeals to
emotion, all people appear in the picture have smile faces. So you
can catch happiness if you have this camera.

1 comment:

  1. I agree with you. The ad uses appeal to emotion quite well by showing the camera's value. Even though the children are moving,the camera can still catch these movements very clearly.

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