This is a picture poster of IMIP - an
organization of organ donation. “One of these two will
get your organs. You decide.” Combining of text and image, if you do not donate
your organs to the girl or the people who very need healthy organs, your organs
will be garbage when you die. So what is your choice? This ad is very incisive.
The ad precisely shows the two different applications of our healthy organs.
The poster
uses a large area of green. It is known to all that green is the color of life.
It means the choice we choice concern to one’s life and health. This is an ad
can make people think deeply.
I think this ad uses appeal to authority well. First, at the bottom of the picture, it gives the website and contact number of the organization, making the ad trustful. Besides that, this ad also shows its fairness by saying "you choose", which means no matter what choices its audiences make, it will always respect their decisions.
ReplyDeleteIn addition, this ad also uses appeal to pathos well.
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