Perfume ads
are different from other product. We cannot see the things directly, so these ads
try to show the smell in the visual way. These two products are from the same
brand, but they use totally different visual communications. The audiences are
different, No.5 is for mature and elegant women, and CHANCE is for sweet girls.
Another difference is color. No.5 uses black and white color to highlight the
elegance, and CHANCE uses pink to highlight the sweet. We can feel the smell
only by seeing the pictures.
Both of them apparently say nothing to the audiences, it just shows the name of the brand. How does it appeal to the audiences? The designer wants the audiences thinking that the perfume really does make some magical effects on the women's attractive appearances. So the audiences can be the women whether they possess the attraction or not because being attractive is all women's wants and this perfume can help. It is hard say not to it!
ReplyDeleteI think the two ads show a lot of information, especially, when we comparing these two. The most obvious is different age groups' audiences, and the different taste.
DeleteI am afraid I do not agree with you, Selina. I think these two ads show their targets well, just as what Joanna has mentioned above. Besides that, the behaviors and facial expressions of the two ladies can also show the audience of the ads. The first one is much more sedate and calm, which represents maturity, while the second one is more energetic, which represents youth.
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