This Colgate commercial ad is attempting to persuade the audiences to buy their product through two appeals- logical and authority appeals. It provides the clear reasons and proven test with the tooth scanning machine to make a logical appeal. It gives the reasons why Colgate toothpaste is better than other toothpastes; that is because while using it, your teeth have fewer germs. It delivers the message that if you use a different kind of toothpaste other than Colgate, there will be more germs on your tooth and may cause dental problems. It appeals the authority as well by saying that is the number one toothpaste that the dentists use. Based on the ad, many people will be influenced and will change their toothpastes to Colgate.
At the end of the advertisement, it mentions "No other toothpaste offers more complete protection". I am wondering "more complete protection" is comparing with what company brand of toothpaste? This advertisement is also using meaningless words !
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Just as Cola mentioned the meaningless words. Not only "more" but also "hepl" is weasel word. What kind of help? There's no comparison or example.
ReplyDeleteI agree with Cola. This advertising manipulats audience by using meaningless words.
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