This ad uses appeal to logic very well. As everyone known,
people always drink coffee for keeping clear mind. The picture
shows that Exhaustion will disappear with the steam of coffee. So
you will stay awake if you drink NESCAFE’s coffee. There is no any
text, thus simple and direct, but it is very easy to get the meaning. To
customers, they will like to try it when they are sleepy and tired. And
the background color also use well. Red is the color which represents
attention.
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