This ad uses appeal to emotion to show its value in two aspects. The first one is the spilling water. Although the entire background color is dark grey, linghting becomes brighter when dipicting the water; therefore, the patten and the transparency of the liquid water, even the spattering sprays can be seen clearly. Besides that, the shape of the water forms a woman's body skillfully. By using this way, the designer shows his audience this product is very mosturizing and can keep people's body fresh. The second one is the phrase "watered up", it also expresses this product's value that people whoever use it can be full of water for a long time.
The body curve of the model is also like a wave. I think this is another appeal to emotions to show the audience that this product can keep you fresh.
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