The purpose is this
advertisement is to show how desirable Levi’s jeans are, because even a centaur
wants to wear them. The creative director uses humor and an informal style in
the picture to attract people’s attention, because this ad, unlike other jeans
advertisements, does not feature beautiful people wearing jeans. The centaur (that
does not have the body for jeans) wanting to wear Levi’s jeans shows that if
even she wants to try on the jeans, humans must like these jeans. Secondly, the
words “find your style” on the bottom of the advertisement tells audiences that
everyone and anyone can find Levi’s jeans that fit, even a centaur. Therefore,
the advertising appeals to authority very well, because Levi’s made the first
jeans, and the brand has many different types of jeans.
It is saying that the jeans they manufacture are popular. Because the physical situation, it is pity that centaur cannot put on. However, there is no reason you do not wear it. It is using the emotion appeal to convince the audiences to buy their products.
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