Sunday, 1 April 2012

LEVI'S



The purpose is this advertisement is to show how desirable Levi’s jeans are, because even a centaur wants to wear them. The creative director uses humor and an informal style in the picture to attract people’s attention, because this ad, unlike other jeans advertisements, does not feature beautiful people wearing jeans. The centaur (that does not have the body for jeans) wanting to wear Levi’s jeans shows that if even she wants to try on the jeans, humans must like these jeans. Secondly, the words “find your style” on the bottom of the advertisement tells audiences that everyone and anyone can find Levi’s jeans that fit, even a centaur. Therefore, the advertising appeals to authority very well, because Levi’s made the first jeans, and the brand has many different types of jeans.

1 comment:

  1. It is saying that the jeans they manufacture are popular. Because the physical situation, it is pity that centaur cannot put on. However, there is no reason you do not wear it. It is using the emotion appeal to convince the audiences to buy their products.

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