This advertisement uses appeal to emotions preety well. Marriage plays an important rule in everyone's life. The advertisement starts from the sentence "7 months after the wedding", and the "after" is highlighted with red color. The audience will burn with curiosity over what will happen. The wife in the advertisement acts very rule and sloppy. From the facial expression of her husband, we can tell it's totally different in the past. At the end, they shows some words that "Life is full of choice. Have you made the right one?", and what comes after these words is the logo of the company. It's obvious that the company wants to tell the audience that "they are the right choice".
Friday 6 April 2012
After Wedding
This advertisement uses appeal to emotions preety well. Marriage plays an important rule in everyone's life. The advertisement starts from the sentence "7 months after the wedding", and the "after" is highlighted with red color. The audience will burn with curiosity over what will happen. The wife in the advertisement acts very rule and sloppy. From the facial expression of her husband, we can tell it's totally different in the past. At the end, they shows some words that "Life is full of choice. Have you made the right one?", and what comes after these words is the logo of the company. It's obvious that the company wants to tell the audience that "they are the right choice".
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The advertiser uses the wealsel words with visual images to make audiences think choose orange company will be the right choices. It leaves of the empty words to let the audiences to fill out after it asks the question “have you chosen the right one”. It seems they promise the customers that choosing Orange Company will be right choice, but actually it does not claim it. Also, these visual images in the ad help the audiences to figure out the answers. So, the company does not have any responsibilities of the promises because everything is audience’s ideals. That is the power of the weasel words!
ReplyDeleteThis ad uses a vivid example to explain what will happen if you do not make a good choice. Therefore,customers should make choice with eyes wide open, and their company is the right choice. But if costomers are not familiar to this company, they will be confused about What products they try to recommend.
ReplyDeleteUsing good example to show what may happen after having marriage.
ReplyDeletelol, this ad really uses pathos well. From the facial expression of the men, I can tell how regret he is. And I also agree with Joanna, I am wondering whether orange is a company
ReplyDelete