This advertising shows how beautiful and attractive Swarovski’ crystals are to audience. In the video, the author uses a lot of elements, such as a pretty girl, beautiful background, nice music and Swarovski’ crystals. These elements make a relax environment to explain the beauty of the girl with Swarovski’ crystals. The mainly audiences are girls because every girl like have beauty. Therefore, the advertisement uses pretty girl with Swarovski’ crystals doing many different and sexy poses to attract audiences’ attention, which appeals to emotions very well.
The model of Swarovski’ Crystals represents what girls or ladies will look like when they purchase these kind of products. As you have mentioned that this advertisement has used soft music background, I really feel enjoyable when I am watching this video and it makes me want to buy the product too (if the products are for male only) :)
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Yes, it demonstrates the beauty of wearing Swarovski’ crystals jewelry by using defamilarization. It uses the simple and new way to express beauty. Meanwhile the audiences will comprehend beauty is associated with Swarovski’ crystals. The goal of this advertisement is plant a perspective of Swarovski’ crystals jewelry is fabulous.
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ReplyDeleteIn this advertisement, the model represents the beauty of women, and the reason why she is so attractive is because of Swarovski's crystals. The company utilizes women's desire of beauty and sexy to attract the audience.
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DeleteThis ad sets a Dream scene which all girls dream for. It is obvious, the audience is girl, so the ad try to conveye you will be as beautiful as the girl in the ad if you wear Swarovski’ crystals.
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