It is difficult to read the text in the
bottle of the ad, but the picture is enough to introduce the characteristic of
the product. The ad shows how sharp are their knives. Their knives even can cut
through the chopping board. This is, of course, pure hyperbole, but the ad is
still enough powerful and direct. We know it will not happen in the real life,
but customer may realize that the knives are sharper than others. Some customer
may want to try to use the knives of this brand. However, this ad is not real
photos, so its reliability is doubtful. Some audience will be worried about safety
problem.
It appeals to logic because if a knife can cut chopping board, it is really sharp.
ReplyDeleteYes, I agree with Ian. This ad uses appeal to logic by drawing a comparison with other knives.
DeleteThe manufacturer wants to generate the emotion appeal. Actually there is no described wording on this ad and even the product does not appear in this ad that is because the designer is playing the audiences imagination. He or she wants the audiences to think that their products are really sharp as you said. So, the audiences will think what the advertiser wants them to think.Next time, maybe the audiences buy these products just because of their imaginations of these products.
ReplyDeleteAnd the manufacturer also wants to generate the logic appeal. Costomers will think it is very sharp if the knife can cut through the chopping board.
Delete