An Exaggerated Advertisement of food

         This is the ad of food. And the advantage of the food is “Big Cheese”, so the ad focous on how big it is. Food ads are also different to advertise because the taste is hard to be visualization. So the ad uses huge bowl and food to show it is value-for-money product.

         But manufacturer makes a mountain out of a nolehill, they try to confuse costumers. They want to say the cheesy taste, but they change the size of the products. Some audience, especially children, will misunderstand that it is as big as the one in the picture.