This advertisement is focus on appeal to logos. The biggest title clearly tells the audience that “this is the best gift for you”. The famous singer holds the product in a pose which looks like giving a present to someone. On the advertisement, the company keeps conveying the message that once you buy this product, you can get a complimentary product as a reward. They also mention the original price of these free gifts, in order to let the customers feel they get a good buy. This is the most common method to attract the customer.
I believe that people who like this singer will pay more attention to this advertisement too. This may also be another strategies that the company will use.
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According you said, it uses the singer to attract the customers by appealing the authority and logical. It seems the celebrities always choose the products with high qualities assured the customer that it is no doubt on the qualities. Because the singer are happy with this product and customers will satisfy with it.
ReplyDeleteHI , i am sorry to disagree you about appealing to logos. I think it appeals to authority because it uses a famous singer to attract audiences in the advertising. people can trust the advertising because they think the famous singer would not cheat them.
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