This advertisement is appeal to emotions. At beginning, the audiences may wonder what this advertisement is talking about. They would focus on the movement of that lovely girl, and try to find the foal of this advertisement. That little girl acted like a pure, innocent and attractive little princess. Then, from a far shot, the audiences may tell that it’s a memory video of the childhood of that man’s daughter. Through the facial expression of that man, it’s not hard to know the feeling of that man. He was touched by the film, and cherishes the memory of that time. Suddenly, the background music is stopped. A tissue was given to the man by a thick and fat hand with metal accessories. The man stopped subbing and started crying. Then, the scene moved to the owner of that hand – an obese girl with heavy powders. She acted very rude, and called the man “dad”. To here, the audience knows why the man cried so sadly – his daughter is not pure and innocent any more, that little lovely princess is left him away. The narrator says that good memory is worth to be memorized and kept, and a V8 shows on the advertisement. After that tragical example, everyone may agree with the narrator, and will want to buy one to store the memory.
From this video, the audiences can interpret that the valuable memories are better stored; otherwise you might be regret. The advertisement is designed to convince the audiences to buy their products. The ways they are using are introducing the reasonable consumption and bring up their logo. It is hard for audiences to say no because the reason is good for audiences and the company is trustful.
ReplyDeleteYes! I totally agree with you
ReplyDeletehaha, it is funny. Of course, the advertising appeals to emontional. The audiences attract by the man's memoriey because a lot people may have same experience with the man in the video.
ReplyDelete