Obama is a tracker!

go to link: http://www.huffingtonpost.com/2011/09/08/obama-jobs-speech-text-video_n_954705.html

picture from: http://ap-gfkpoll.com/featured/president-obama-and-the-economy

 

With the unemployment rate at 9.1 percent, the president addresses the nation to deliver his proposal aiming to let the congress to pass his bill of relieving the tax for small businesses and middle-class families. Here is a part of the speech.

"Pass this jobs bill, and the typical working family will get a fifteen hundred dollar tax cut next year. Fifteen hundred dollars that would have been taken out of your paycheck will go right into your pocket. This expands on the tax cut that Democrats and Republicans already passed for this year. If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time. We cannot let that happen. I know some of you have sworn oaths to never raise any taxes on anyone for as long as you live. Now is not the time to carve out an exception and raise middle-class taxes, which is why you should pass this bill right away."

Do you think Obama’s speeches are reliable? Do you think the tax relief is Obama’s real goal of this speech? Actually, in this speech, Obama plays the emotion, logical, ethos and authority appeals to the audiences.

He begins making a reasonable authority claim with the fact that “Democrats and Republicans already passed the bill”. After that, he starts asking questions “If we allow that tax cut to expire – if we refuse to act – middle-class families will get hit with a tax increase at the worst possible time.” This is very effective and logical to confirm his proposal is right. In other words, if you have passed the bill, you would have to pass the bill to practice it as well.

In his speech, he also creates ethos based on belief of the promises officers have made and the reputation they have earned.

He provides the good reason to persuade audiences that he is caring about them so the audiences will trust him. For example, he says, “Fifteen hundred dollar tax will back to their pockets.” He is attempting to deliver a message that he can reach the audiences needs in order to build a closer connection between his position and nation’s desires. Consequently, people will vote him and his goal is achieved.