This advertisment uses appeal to authority. Fist of all, the bag is green, which represents nature and environmental protection. Also, recycle pattens can be seen on the body of the plastic bag. Both of these two features let the creator succesfully get closer to the audience--those who want to protect the environment . Apart from that, the creator also shows his or her reliability by posting specific web link in the middle of the bag, through which people who want to know further information or doubt about the ad's authenticity can click the website to check.
This is very simple and informal advertisements. The purpose of the editor is that this kind bag is good for environment. Because it is simple, audiences easily accept it. Also, this advertisement involves the ethos appeal. It appeal the audiences' moral. People are taught in the way that everybody should protect the environment. Even though, it is a simple but it is really effective
ReplyDeleteI agree with both of you. This advertisement is very simple, but can clearly convey the main message to the audience.
ReplyDeleteGreen is the color of nature that it represents harmless and freshness. Also i have heard that green color is good for your eyes. It may be one of the strategies that the advertisers are using when they want the audience to "stare" at this picture for a long time.
ReplyDeleteCola
Interesting point!
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