This advertisement uses appeal to emotion mainly. It shows every desin of the perfume carefully: the pattern on the bottle is the same as thoes of Dior coats; the bowknot is made of the same material as other Dior products by the designer; the shape of the bottle itself comes from the inspiration of a wedding dress; the ingredient of the perfume are roses and other flowers, which can represent women's beauty and elegance outstandingly. Besides that, the advertisement also shows the long history of Dior. All these things make the ad's audience, especially women, feel Dior's professional design and presice production. Also, they will think it is worthy buying this product because once they own it, they are able to own all the designs from Dior.
According to you said, the target audiences are women. It uses the example of the beauty of the bride to make the logical appeal. It uses the petals to lead the audience’s emotions because audiences will imagine the smell of the perfume is same to the fragrance of flowers.
ReplyDeleteThis kind of advertising always appeals to emotion because the audiences are girls and women.
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