In the advertisement, the art creator shows
that FedEx Express is a safe and fast service. People can easily understand the
meaning of this picture because it is very straightforward. In the picture, a
precious-looking vase is held with four hands while it is placed into a FedEx
express’s box. This shows that the vase is shipped and received with care. This
image appeals to emotions by telling people that while FedEx’s service is super
fast, it is also very safe. The advertisement is very simple and shows the
purpose and meaning to audiences who want to have safe and express shipping
service. The logo of FedEx and website of FedEx appeals to logic and makes
people trust the advertisement because FedEx is very likely known by many people,
especially businesses that require shipping services.
Em, I think it's better to talk about one appeal and give more specific information about it.
ReplyDeleteSame to you said this advertisement creates emotion and authority appeals to the customers. Basically, the two pairs of careful hands and the bottle seem to say that the customers can count on their services. This advertisement is giving the reasons why the customers can trust them. The hands directly show the meaning they are serious on their job and they consider what customers needs. It uses the Logo to emphasize how they treat their businesses. The customers will choose this company in response when they needs.
ReplyDeleteI think what you said is appeal to logos. In addition, this advertisement gives the website of the company. This can be appel to authority.
ReplyDelete