This cheese advertisement uses Logos well. First, the mouse's mood and the backgroud music can show cause- effect relationship. When the mouse eat the cheese, the song says, "I am on the top of the world." This shows the mouse's huge happiness after eating such a big piece of cheese. While when he is stucked by the mouse trap, the backgroud music says," This is the end", which expresses the mouse's frustration. Besides that, this ad also makes an analogy between the mouse and its audience excellently. Since the mouse eats the cheese, so he is strong enough to get rid of the mouse trap; therefore, just like the little mouse, thoes who eat the cheese will also get very strong and powerful to make everthing possible.
How about the music? It fits with the action of the mouse well. It fulls of thythms.
ReplyDeleteYes, I totally agree and I have included it as the lyric part
DeleteI don't understand how to appeal to logos. I think there is no logic followed.
ReplyDelete