Thursday 15 March 2012

Louis Vuitton Spring/Summer 2012 collection



This video shows the behind-the scenes footages of the photo shoot for Louis Vuitton’s Spring/Summer 2012 collection. The video introduces the new collections with airy background music and beautiful, young models. The background colors are pink, with bright ice cream and sorbet colors to attract audiences. People who see the ad and photos will get a very sweet feeling from the youthful-looking models eating ice cream, wearing pretty LV clothes and shoes, and showcasing LV’s new bags. The creative director, Marc Jacobs, uses many tools such as music, his own voice and appearance, beautiful models, bright colors and LV bags, to make a beautiful video in order to make people buy LV bags. All the above appeal to people’s emotions, as they feel they could become as beautiful and young as the models when they carry LV bags or wear the brand’s clothing.

1 comment:

  1. I agree with you. As an audience, I receive the message that this brand is a presentation of luxury and fashion. Particularly, the advertisement establishes the designer cares about the customs desires through the graphic images as you said; the customs who buy this product they are pursing the qualities, the patterns and the materials and these design is going to make them satisfied. At the end, it shows the name of this famous brand- Louis Vuitton to appeal audiences ‘authority’s. Customers will no doubt of what they are considering. This advertisement is playing the emotion and authority appeals to the costumes. I am going to buy you!

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