This advertisement is focus on appeal to emotions. It shows a huge gold jewelry and a headline that writes “Golden” in the gold color, and we all know that gold is the symbol of luxury. On the subtitle, it also emphasizes on three specific signification of sumptuousness – gold, diamonds and platinum. These are all luxury goods, and also the things that others won’t ignored when they take the first look at you. All of these will make the audience feel that if I want let people thing I’m in good taste, I must have at least one of these product.
How about the bracelet itself? It's good-looking and high-qualified. It can also draw people's attention, especially women~
ReplyDeleteYes you are very right, the gold represents wealth because its real value. Obviously, the designer is using the authority and emotion appeals based on the ideas that gold represents the wealth and people want to show that they are rich, which is common sense, so the advertisement only uses a simple word "Gold" to attract the audiences and the audiences will pay attention on the name of company in response. It is very effective.
ReplyDeleteThe picture is very simple, but it appeals to emotion very well because of the gold jewelry. The gold jewelry always can attract people's eyes.
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