This photograph generates logical appeal and pictures the emotion appeal by suffering audiences; the photographer tries to introduce a perception that the result of smoking is death. The left side of the photograph shows two guys are smoking in a room which is with a burnt ceiling; it represents the cigarettes’ is a powerful poison. A group people on the overhead are looking down the presumed dead smokers in the room. On the right side of the advertisement is the dirt grave with the open ceiling and the group of people are on the overhead which are same to the left are looking down the grave. The photograph use this picture to descript the death is the consequence of smoking to persuade smokers to quit smoking. It generates a fear images to alert the smoker the cigarette is a serious killer. The grope people on the top might be the people who love the smoker so it is very emotional appeal to the audiences.
I think this advertisement is using appeal to logos. From the picture on the left, we may see a minister with a Holy Bible, and there are several people holding incense stand around. It is obvious that what they are looking downward is a grave. It clearly tells the audience that smoking will lead to death.
ReplyDeleteYes, I agree with Karen. From the dress of the people above and the existence of a priest, I think this group of people are holding a funeral, which means smoking will lead to one's death in the end.
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