This Maybelline advertisement uses a directly emotion and authority appeal to hold the audiences. In the middle is the Maybelline’s new brush that the Maybelline is advertising and the logo that Maybelline is achieving ( “long extreme”). The picture directly points to the women’s eyelash because they want audiences pay attention to the eyelash rather than the hair and the faces. They use the gold shinning color and the illegal long eyelash to give a shot; it is very simple and directly. They use the name of the Maybelline and the website to be the appeal authorities because most women know Maybelline Company has a high reputation of making makeup products and the website will prove it. Indeed, this is very simple, informal and straight forward. Especially the reflection of the eyelash on the background adds more sense of magic to this advertisement.
No comments:
Post a Comment