To sell successfully, Camels creates the authority and logic appeals and through the settings at the background and the reputations of doctors and the highlighted words on the screen. The company is trying to present the reason that their products are safe in order to convince their costumers or potential costumers to buy their cigarettes. This advertisement bases on the logical that doctors are professional on health because they live on it. If doctors smoke this brand cigarette, which indicates that there is no doubt on the qualities of this brand cigarette. The settings in the room and the body languages of the doctor generate a sense that he must be very knowledgeable on what he is doing. This is how this advertisement work done!
Agree. By the way, the background seems like a photo of normal life of a doctor, instead of a fake doctor who just want to earn money from the company. It may also be an appeal to authority.
ReplyDeletewell, I think it is appeal to authority more than logic because doctors represent health.
ReplyDelete